Breaking the chains of a templated website builder
SIGNALGRYD’s online presence begun in 2014. Without prior knowledge that the discipline of online media demands, their initial requirement of a website was met through an all-in-one solution provided by Squarespace. Which at that time although does not seem to be the best choice, certainly was the most convenient. Squarespace is a website builder ideal for small businesses that are just starting out.
However, the simplicity of Sqaurespace lacks core features any serious business needs in the digital space. For example, the website design aspect is strictly limited to the fixed templates provided. Although simple tools were provided in their drag and drop builder, customizations still require coding knowledge beyond HTML and CSS.
Our initial findings revealed that their site was poorly optimized for SEO due to the website’s template structure. This results in sections that weren’t search engine friendly, and were not indexed accordingly.
An entire transition and overhaul was required to move from Squarespace to a fully custom design on WordPress. SIGNALGRYD’s focus was to showcase their products as well as convey clear ease of use of their solutions through video pop-box.