Get found by people
already looking.
When people are already searching for what you sell, SEO helps make sure they can find you. The rest of the work is making sure what they land on is relevant, and that it leads somewhere useful for the business.
Three things, in
this order.
Everything else is detail. If one of these is missing, the rest of the work does not pay off.
Be discoverable
Search engines have to be able to reach the site, understand what the business does, and see why it is relevant to a particular search.
Attract useful traffic
Traffic is not the goal. The goal is the searches made by people who have an actual reason to buy what you sell.
Lead somewhere
Organic visibility only pays off if the page someone lands on answers the question they arrived with and gives them an obvious next step.
Find out what is holding
the site back first.
It is easy to spend months producing SEO activity that was never going to move anything, because the actual problem was somewhere else entirely. A site that search engines cannot crawl properly will not be rescued by more content.
So we start by looking at what is happening now, and we tell you what we find, including the parts that are not our work to fix.
What we look at first:
- How the site is crawled and indexed, and what is getting in the way.
- What the site already gets found for, and what it does not.
- Search demand and intent in your market, not just search volume.
- What competitors are covering that you are not.
- A prioritised list of what is worth fixing first.
Six areas. Weighted by
what your site needs.
Not every site needs the same mix. The audit decides where the effort goes.
Technical SEO
Crawlability, indexing, site architecture and the technical issues that quietly stop good pages from being found.
Search intent and research
What people actually search for, what they mean by it, how competitive it is, and which of it is relevant to your business. We do not sell keyword counts.
On-page SEO and content
Page structure, headings, metadata, internal linking and whether the page genuinely answers what the searcher came for.
Local SEO
Local relevance, business listings and citations, where the business depends on being found in a particular place.
Authority and off-page
Legitimate mentions, citations and relevant opportunities. No link schemes, no bought links and no promised quantity of links.
Audit and prioritisation
Technical and content issues, search opportunities, and an honest view of what to do first and what can wait.
Understand. Find.
Improve. Refine.
The same operator approach we use everywhere else, applied to search.
Understand
Business goals, customers, how the site performs organically now, and who you are competing with in the results.
Find
Search demand and intent, the opportunities worth going after, and the technical issues standing in the way.
Improve
Technical, on-page, content and local or off-page work, done in priority order rather than all at once.
Measure and refine
Review what actually changed, then decide together what deserves attention next.
Rankings are a signal.
Business outcomes are
the point.
We track rankings. They are useful for spotting movement and for catching problems early. They are just not what we are asking you to buy, and a report full of them is not evidence that anything improved commercially.
What we report on:
- Organic visibility for searches that genuinely relate to the business.
- Qualified organic traffic, rather than traffic for its own sake.
- Which queries and landing pages are doing the work.
- Enquiries, purchases or whatever action you and we agree matters.
- Technical and indexing health, so problems surface early.
Scope agreed first.
Then the work.
We do not price SEO by keyword count. A number of keywords tells you nothing about how competitive they are, how much is broken, or how much work is actually involved. It is a tidy way to sell a package and a poor way to describe a job.
Instead we look at the site and the market, agree what we are going to do and what it costs, and put that in writing before anything starts.
What changes the scope:
- Site size and how many pages genuinely matter.
- How many services, products or locations you cover.
- The technical condition of the site as it stands.
- How competitive the searches you care about are.
- How much content needs writing or reworking.
- Whether the footprint is local, broader, or both.
- How much we implement versus hand over to your team.
What to expect over time:
- Technical and structural fixes are largely finite work.
- Search results, competitors and content keep moving.
- So ongoing SEO is continuous improvement, not the same checklist repeated monthly.
Questions worth asking
before you hire an SEO.
Especially the first one.
Can you guarantee rankings?
No, and you should be wary of anyone who does. Nobody outside Google controls the results, the algorithm changes regularly, and the competition is working on it too. What we can do is follow Google's own guidelines, work in priority order, and show you what changed and why.
How long does SEO take?
Longer than anyone would like. There is no version of this that produces results in a fortnight, because the shortcuts that used to work now actively cause harm. The honest answer depends on the condition of the site and how competitive your searches are, and we will give you a view on that after the audit rather than before it.
What is the difference between technical and on-page SEO?
Technical SEO is about whether search engines can reach, read and index the site properly. On-page SEO is about whether a given page is actually a good answer to the search someone made. Both matter, and technical problems usually have to be dealt with first.
Do you work on our existing website?
Usually, yes. Most SEO work happens on the site you already have. If something about the current build is the thing holding you back, we will say so plainly and explain what it would take to fix, rather than quietly working around it.
Does SEO include content?
Content is part of the work, and the split is worth agreeing early. We handle structure, on-page work and what each page needs to cover. Many clients write some of the content themselves, because nobody knows the business better, and that combination usually works best. Who writes what is part of the agreed scope.
Is local SEO included?
It is included where it matters. If the business depends on being found in a particular area, local relevance, listings and citations are part of the work. If it does not, that effort is better spent elsewhere.
How do you measure results?
Organic visibility for relevant searches, qualified traffic, which queries and pages are performing, and the enquiries or purchases we agreed matter. Rankings get tracked as a signal, not as the scoreboard.
Be easier to find for
the searches that matter.
Send us the site, what you want to be found for, and anything that
has already been tried. We will tell you what we would look at first.