Disrupting professional services through transparent and modern design
Back in 2018, Leftright Corporate was transitioning from a previous brand, VYBE Co Creative. We were tasked with building a complete new brand from the ground up, to branch away from its predecessor. A thorough examination and understanding of both of the company’s brand direction and communication objective was critical in establishing a separate and unique identity.
In our initial competitor and market analysis, it is not uncommon for service providers in Leftright Corporate’s line of work to appear unprofessional. Most still kept their traditional and dated concepts in their design. Our objective was to create a fresh and inviting design – focused on modern colors and layouts, whilst ensuring ease of navigation and to-the-point information dissemination.
The amalgamation of modern design and transparent messaging helps to guide visitors to convert; directly from their website. Using custom curated landing pages and assistance from personal analytics tracking helps us achieve the objective of increasing time-on-page, and conversion rates.
