Pay-Per-Click (PPC) Ads Management

To get the best results from PPC/SEM or Google Ads, you need experience, expertise and effort (3 E’s).

Google Ads itself, comes with lots of tools to help the advertiser. Do you know how to use them to better target your audience? Simply by setting a keyword, and your bid will not get you effective results. There are many factors contributing to a successful PPC campaign. Quality score, relevance, bidding strategies, device prioritisation, landing pages, remarketing are only some considerations when creating your Google Ads campaign.

Most businesses fail because they usually lack in either 2 of the above mentioned 3 E’s.

In a simplified way, people and customers can find out about your business through 2 main ways. Organic, either through methods such as SEO or word of mouth.

The other way would be through paid advertising, aka PPC Ads. As organic strategies takes time to build, paid advertising can be an efficient, fast start to getting your business noticed by your specified target audience.

You’ll be surprise – as Ads that appear in search results earn more than 45% of page clicks. If your methods and targeting are spot on, people who click on ads are twice as likely to buy a product or service compared to an organic visitor. With PPC ads, you can reach people looking to buy, which can make an immediate impact on your sales numbers.

Not to mention, PPC ads also deliver an average return on investment (ROI) of $2 for every $1 invested. If you’re advertising with Google Ads, that amount increases to $8. People not only click on online ads but also act on them, like by making a purchase.

The answer is, it varies. It varies according to business, strategy, and industry amidst other factors. There are a lot of factors at play when determining campaign cost. For example, larger businesses can afford to pay larger amount of money to run their campaign. Whereas smaller businesses must be more specific on how they run it.

This is because, if you are an industry with big players – no doubt they will have higher marketing budget than you. It is as if you are trying to run up a steep slope. That is why having careful planning, research, targeting, as well as execution is crucial to ensure you attain a positive ROI (return on investment).

It would be pointless to even give a ballpark figure, because even the average ad spend as a whole may not be relevant to you (if you must know, it’s between $9,000 to $10,000 for small to mid size companies).

This depends on the particular network or channel you’ve selected. For example, in Google Ads, you are usually charged when a visitor clicks on your ad, whereas in Facebook Ads, you are charged based on impression – regardless whether there are any interaction with your ad or not.

To keep things simple, the main factors are:

• Your ad bid.
• Your ad targeting, ranging from keywords or locations.
• Your ad quality

To build the most cost-effective ad, you must focus on highly relevant, high quality ads, with reasonable bids. You would have to consider the user experience when a visitor clicks on your ad. How much engagement would they have on your landing page?

If you’re partnering with an PPC agency, choose an agency that values your budget. Signing with an agency that doesn’t treat your budget like their own can often result in wasted ad spend, high bids, and requests for an even bigger ad spend. Our approach has always been focused on driving conversions, rather than traffic.

PPC Ads allows you to put your business, in front of your relevant target audience. PPC usually guarantees you traffic from your targeted audience. However, whether or not you get a positive net return from your ads, is another question. With the right methodology, you can – even 5x your returns.

The other advantages of PPC includes:

• Exactly specifying how much you want to spend.
• Have access to highly useful targeting options not available in traditional advertising.
• With the correct strategies, you can outrank your competitors.
• Whether you want to advertise to increase your sales, or increase brand awareness, PPC can meet your different campaign objectives.
• Reach people who are looking for you, or who have came across your website before, or have taken certain actions with your business but have not converted (remarketing).

In short, if you are a serious business owner that wants to grow your business online, and compete with your competitors; PPC is without a doubt, mandatory to help you achieve those goals.

PPC Ads are an umbrella term, and it works differently depending on your ad network and ad type.

Some examples include: on Google Ads, your curated ad should show up when searchers search for a particular keyword you have bid for. These are called search ads.

On the other hand, do you recall seeing sponsored posts on Facebook and Instagram? Those are Facebook Ads as well. Advertisers curate their ads by targeting users based on interests, demographics, and online behaviour amongst other options.

If you have ever searched for a product online, you would have chanced upon google shopping ads just searching beside the search results. Those are Google Shopping Ads, formerly known as PLA.

All in all, PPC Ads operate through various network and channels in order for you, the business / advertiser to target the relevant audience you want.

A landing page is the web page visitors see when they click on your ad. Once visitors have clicked on your ad, the ad has “served its purpose”, and has directed traffic to your website.

How relevant the traffic is, and the likelihood of getting a sale or conversion would be dependent on how well you have created your ad campaign. 

Your landing page is extremely important, as it directs visitors to take the specific action you want to achieve. In addition, the relevancy of your landing page is considered when determining the quality score of your ads, in Google Ads.

Ad spend, also known as advertising spend, is your ad network budget. It’s how much you’re willing to spend with ad networks. In most cases, businesses use ad spend to refer to their monthly budget.

With PPC advertising, you can create an ad spend that fits the needs of your business and audience. Whether you want to dedicate your entire ad spend to one ad network, like Google Ads, or multiple ad networks, you have full control of your PPC ad spend.

Depending on the type of business and industry, we may recommend a particular focus on certain ad networks.