Selected work
SIGNALGRYD
WordPress product website
A move off a website builder onto a custom WordPress build, so the products could be presented properly.
The brief
SIGNALGRYD had been online since 2014 on Squarespace. That was a reasonable starting point, but the design was limited to the templates on offer, and anything beyond them needed more than HTML and CSS.
Our initial review found the site structure was working against search: sections of it were not search engine friendly and were not being indexed properly.
What we built
The site moved off Squarespace onto a fully custom WordPress build, which removed the template ceiling entirely.
The product range was given a proper presentation, with the products themselves and a clearer route through them, including video pop-outs to show how the solutions are used.
Search foundations were rebuilt as part of the move rather than bolted on afterwards, and analytics tracking was put in place.
On the desk
The site is used by people comparing technical products, often mid-task, so it had to stay legible at a glance.
A custom WordPress site the business can extend, with the products presented clearly and search foundations built in.