Selected work
Leftright Corporate
Professional services
A new brand built from the ground up, and a website that puts it to work.
The brief
Leftright Corporate was moving away from a previous identity and needed one of its own. The brand had to be built from scratch, and it had to hold up against a field where most of the competition still looked dated.
The objective we agreed was a fresh, inviting design built on modern colour and layout, with navigation people could follow and information that got to the point.
What we built
The identity came first: logo, colour system and type pairing, chosen to read as transparent and current rather than traditional.
The website was then built around it, with custom landing pages that can stand on their own rather than funnelling everything through the homepage.
An integrated checkout and payment gateway sits inside the site, so the service can be bought without leaving it, and analytics tracking was wired in so the business can see what visitors actually do.
The colour system
Every colour was chosen for a job and documented with its value, so the brand stays consistent wherever it is applied.
A brand, a website built on it, a checkout that works inside the site, and analytics underneath the whole thing.